Blog – Web Content Management

Web Content Management. Increase customer conversion and engagement by using natural language processing and machine learning to abstract meaning from existing content to create new forms of that content to populate various customer touchpoints.

An omni-channel, brand-centric business has many customer touchpoints, all being populated with versions of the content that need to be highly aligned to support the brand. With the increasing proliferation of touchpoints — more than web and mobile, now we have a plethora of chatbots, digital assistants, AR, call center agents (i.e., scripts) — there is an emerging need to automate the delivery of the right content for the right customer touchpoint at the right time.

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